According to Lindstrom’s (2009) research, showed that if you combine a picture with a compatible scent, it is better perceived and memorized. Osterberg (2008) argued that scent can have a strong impact on ambience, mood, and behavior, but in order for it to be effective, it has to be clearly linked to the service, situation, or space. Looking at the following statements, scent has an influence on people. But it only has influence, when people can recall a certain object combined with that particular scent.
The scent marketing industry and the research that supports it, claims many
interesting results for marketers. One study supports that 84% of people were more likely to buy (in this research shoes), or liked them more, in a scented room. Positive interaction effects were found on shopping behavior, pleasure, and satisfaction when the type of scent and music were combined with each other.